Zane Cassidy, Head of Strategy & Copy
Zane is a Head of Strategy & Copy lead for Dean&Co. with over ten years of agency and brand experience. Part philosopher, part poet, part marketing geek, he enjoys helping brands connect with their customers through messaging and content that is consistent, compelling, and memorable.
Before joining Dean&Co., he worked in-house and on agency teams for UCLA, State Farm, Philips, Blue Diamond Almonds, A&E, and Honda.
When he’s not musing over syllables and customer pain points, he prefers to be outside, surrounded by a large body of salt water, preferably with a surfboard.
For Zane, doing “good work with good people” means establishing and upholding a high level of respect for our clients and their brands, as we help them reach their boldest goals.