A CEO with a vision that would modernize a senior care commercial real estate brokerage firm.
20%
Increase in Listings
200%
Increase in Website Traffic
60%
Increase in Leads
Senior Care Realty is a leading commercial real estate brokerage firm based in Oregon, Wisconsin that specializes in senior care and assisted living facilities.
Challenge
Daren’s vision was to transform this property into an industry leading example of modern senior care and assisted living. To do so, he needed to rebrand the firm, create new marketing strategies and execute content, in order to compete and win against established industry players.
Solution
We worked closely with Daren and the SCR team to fully understand what makes their company sought after and different from the competition. Through this strategy, we created new verbal branding along with a visual rebrand of the entire company. New marketing strategies were also implemented that would allow the SCR team to streamline their efforts for faster turnaround times and greater impact within the market.
The Impact
The Senior Care Realty brand has performed exceptionally well and has helped the company increase their listings by 20%, increase website traffic by 200% and generate 60% more leads from their digital presence.
Since the launch of the new brand, Senior Care Realty has increased their visibility in the marketplace and further established their team as a leading brokerage team within the industry. The SCR team recently completed a $26.5M sale which ranks amongst the highest the company has ever achieved.
Services Provided
Brand Positioning
Messaging / Voice
Storytelling
Copywriting
Creative Direction
Identity / Logo
Toolkits / Guidelines
Brand Collateral
Website Design & Development
Social Media
Email Design
Client Testimonial
“The success that Senior Care Realty has enjoyed throughout the years has been possible because we’ve surrounded ourselves with truly amazing people.
Matt Dean and his team were instrumental in our rebranding process and repositioning the SCR brand in the social media arena. Our relationship with Dean&Co has carried on past the initial rebranding process and they are now a crucial part of our overall team.
Thanks Matt and everyone at Dean&Co for all your hard work and support!”
-Daren Dudgeon, CEO, Senior Care Realty
